When is the right time to look at working with an International PR? In what circumstances would that be advantageous for your artist? Genre? Geography? Touring? Our panel look at trends in different territories and walk you step-by-step through the process of working with international PR.

Jo Hart (Hart Media)

Carola Stoiber (Pull Proxy)

CEO of the iconic Berlin record label Tresor records for 14 years, Carola's network includes the heavyweights in underground and techno music across the globe. She has worked across A&R, journalism, management, booking, marketing and PR.

Carola launched her own agency in 2011 - pull proxy and works with some of the biggest names; both labels and artists across the electronic world including Jeff Mills, Ninja tune, No way records, Lazerslut and many many more.

Kristoffer Rom (Nordic Waves)

Kristoffer Rom is the co-founder of Pan-Scandinavian PR and marketing agency Nordic Waves and the record label & music publisher Tambourhinoceros. He’s also chairing the Danish organisation for independent record labels and sits in the boards of Impala and MPO. Before crossing over to the business side of music, Kristoffer was a professional drummer.