Ed Peto - Outdustry

Well experienced when it comes to emerging markets, we’re buzzing to be welcoming Ed Peto to Glasgow this November.


A native of London, Ed Peto moved to China in 2006 to serve on the front lines of the music industry. He now owns and runs Outdustry, a unique music industry services business, representing labels, publishers and talent in the Chinese market. He is frequently sought out by international media – The Economist, Financial Times, Wall Street Journal, Guardian, Bloomberg, Reuters, Billboard etc – to comment on market news and conditions, has written extensively on the technical workings of the Chinese music industry and is a Billboard International Power Player. He is also currently writing a masters thesis on the Indian music industry as part of his MBA at The Berlin School of Creative Leadership.





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